Ultimate guide to Facebook advertising : access more than a billion potential customers in 10 minutes, leverage the latest game-changers to pinpoint your most profitable audiences, master strategies and techniques of successful Facebook advertisers Item Preview.
EMBED for wordpress. Want more? Advanced embedding details, examples, and help! In addition, advertisers are taken farther than just Facebook itself. Marshall and coauthors provide priceless insight into the audience, exploring what was happening before the visitor clicked on an ad and what needs to happen after - ten seconds later, ten minutes later, and in the following days and weeks.
Presented in the same step-by-step format that made Marshall's Ultimate Guide to Google AdWords a top seller, this book guides online marketers with a potential audience of 1. Facebook presents enhanced tools and exciting opportunities to capture clicks and create brand-loyal customers"-- "Covering the latest and breaking news in Facebook advertising, the second edition introduces revised, expanded and new chapters covering Fundamentals, Newsfeed ads, Sidebar ads, and BIG data.
Plus, advertisers are taken further than Facebook itself. And winging something like Facebook ads is a quick way to burn a hole in your wallet. In the previous chapter we introduced you to Facebook advertising costs, average ROI, and how to set a goal and measure KPIs for your ad campaigns. Chapter 3 is all about getting you set up and running your first campaign!
First, you have to set up your Facebook pixel on your website. Excellent Facebook ad targeting is the key to a successful ad campaign. Simple as that. You have an audience. You know how to create a Facebook ad. Facebook marketing is not a difficult thing to master and this guide has everything you need to know to make your first Facebook marketing campaign a success!
To better understand what makes Facebook marketing effective, we have to first look at the general state of social media marketing in its entirety. Marketing in the Near Future. Third Decision — what type of ad will you choose? You can choose from the following ad types: action you are advertising.
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